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Department Stores

Overview

The Infosys Retail practice instills data analytics discipline at department stores. We distill demographic as well as psychographic insights for accurate micro-segmentation of customers. A nuanced understanding of shopping habits helps forecast demand and increase customer spend.

Our macro and micro-level planning solutions optimize the floor, shelf and window space. We use modular components to ensure smooth execution during seasonal variations in demand.

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Challenges & Solutions

Rich experience in implementing ‘buy anywhere - pickup anywhere - return anywhere’ retail models.

Data-driven marketing approach boosts sales by identifying blind spots, integrating the digital and in-store experience, and stimulating repeat purchase.

Category management and assortment strategies improve turnover across lines of products.